Here’s what I experienced at the Bloggers and Influencers Mumbai event organised by Johnson’s India and BabyChakra.
I was invited for an event organised by Johnson’s India and BabyChakra, on 8th May’2017.
Firstly, the fact that this was BabyChakra’s initiative made sure that I would attend it. This event was in collaboration with Johnson’s India, where there were over 25 Bloggers and Influencers invited at Hyatt Regency Mumbai.
It was more of a privilege to join in. For those of you who follow me, know that in the past I was nominated by BabyChakra to be a member of Johnson India’s Mom influencer council, and got a chance to visit Johnson’s plant in Mulund, and saw what goes behind the making of this brand (To know what I did back then, You could click on the link right at the bottom).
BabyChakra like I always say is like a parenting encyclopaedia. There’s a pool of information out there on the app and real mothers have written the reviews. It’s a great platform for new and expecting parents, where they get an opportunity to connect with various child related services and products, which are reviewed by honest parents. So if you are looking for a platform that could help you take the right decisions for your little muffins you know whom to trust.
Johnson’s India on other hand has been synonymous to motherhood. A brand that has been here since decades and have instilled great trust in the world of parenting.
When I visited their Mulund Plant, I was awestruck with the amount of research that goes behind the making of their products. They are really strict in following their guidelines and very particular about it.
This event here was wonderfully organised, with a view to be transparent and to hear out the mothers in an open forum.
I reached well before time and had a warm welcome by Naiyya Saggi (founder of BabyChakra and a wonderfully inspiring woman) along with Neha Agarwal and Rhituparna from BabyChakra.
Naiyya spoke about how she had put up this event to help various moms voice out their queries and opinions about the Brand.
I was handed over a welcome kit and was offered some coffee and snacks.
People who follow me know, how I take my girls to all the events. This time around to my luck, I had someone to take care of them, while I could go for this event. So this mama here had a gala time driving all alone and chilling, and since I was up early today that coffee was a saviour.
One more thing that I would like to share is that they had organised a cute play area, so the little ones could enjoy themselves while their mommies were having a great time.
It was as if the entire virtual world came out right in front of me. It was great meeting so many wonderful BabyChakra momstars and fellow bloggers, whom I had known just virtually.
Minutes of the event:
The event began with a small talk given my Neha Agarwal, who is the community head at BabyChakra. She spoke about the agenda of the day and conveyed that all were free to speak their heart out here.
What my moment of the day was the fact that, the event began with a video made by Google, for BabyChakra which also featured my two daughters and Me. I was really overwhelmed and since this was the first time I ever stepped out for an event without them, this made me miss them even more. My girls would have been so happy to see themselves up there. Here’s the video:
Followed by this Deepali Agarwal who is Marketing Manager at Johnson’s India, spoke about the Brand and what was the the agenda for the day.
Then came a selfie session?, to break the ice.
Well!! Who doesn’t like some selfies and boomerangs?.
This was followed by a fun quiz, where we could pick up a green or red placard to show if we approve of certain information which was shared by them.
All mommies shared some experiences and lots of myths were busted by Deepali.
We also had a super fun contest where we got a chance to conduct some fun experiments right at our tables. We called our team “The pathfinders“. This was so much fun. With the buzzer right in the middle and everyone racing to win, the Adrenaline was running high in the room.
What a wonderful way to prove some facts about their products.
For example we did a small experiment to compare the moisture content of Johnson’s Baby wet wipes, and I was surprised to look at the difference in the quantity in comparison to another popular brand.
Well!! Johnson’s wipes certainly proved itself to be a winner in this one.
We also washed clothes right on the table. Yes!! You heard me right?.
Never had I ever enjoyed washing a cloth so much before.
Johnson’ India has launched a new Baby friendly detergent liquid. So much cheer, so much energy in the room just to clean a piece of cloth and hit the buzzer. Water splashed all over the table and our clothes. But do you think that could stop from putting our heart into washing the cloth. We were really surprised at the result, since we put the different types of stubborn stains on it before cleaning it.
We also did a small experiment to check how Johnson’s top-to-toe makes hard water, mild for babies.
It was one crazy contest with teams rushing and pressing the buzzers like crazy.
It felt like being back to school.
We then had a rhyme quiz, just for fun, to lighten up the competition that was built up in the room.
It’s amazing how me mommies excel in the field of rhymes?. Aren’t we haunted by them all the time?.
Then came the time that we all were waiting for.
It was an open forum time, where we could put up our queries that Deepali from Johnson’s India was eagerly waiting to hear. She began by mentioning that we could ask the most difficult of questions and she would be more than happy to answer.
We mommies made it really tough for her. I was amazed at how she didn’t shudder away from the questions, rather happily and in a very straight forward way answered us all.
I would say that we all were convinced with her answers, more coz her explanations made sense.
This direct approach is what pleases parents, isn’t it?
We believe in what we see or hear, and not merely rumours.
A lot of myths busted and I feel more clear about the brand. They have been here since over decades and yes definitely for the right reasons.
You can watch a little clip of what Deepali spoke here :
Once the discussions finished it was time for us to catch up on some live action. Some live videos were made and we mom’s spoke our heart out as to what we take back home from this event.
To sum it up we all were at ease and had much trust in the brand now. Specially after conducting those experiments and hearing out those answers to the real tough questions we asked them.
This was followed by the lunch. So we just couldn’t wait to hog on some yummy food and tempting dessert. Well this was the time we all got to catch up in some casual discussions.
It was fun catching up with fellow like minded bloggers. I really wish I could stay longer, but then my clock was ticking since my little muffins wouldn’t stay without me for so long.
We got some amazing goodies from Johnson’s India and a voucher from BabyChakra.
I would again wish to thank BabyChakra and Johnson’s India for putting up this wonderful event with some really interesting mommy bloggers from around the city. This was indeed an informative day for all of us.
I have taken back with me an immense faith in the brand.
Looking forward to many more such events.
Also I have shared tweets and messages on my digital media handles, from the event. Please do hop on and check out those live moments we experienced.
I strongly believe in breaking all the stereotype ways of parenting.
For me parenting is all about love and fun. My girls and I believe in jamming out in the car, in dancing in the rains, and in miracles. We believe in smiling till our cheek hurt and laughing till our neighbours’ ears burst. Parenting definitely comes with loads of challenges,but trust me facing these challenges becomes much more easier by having a fun and a happy attitude towards it.